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Krewe de rouge x marucci sports
Marucci Sports is a baseball and softball product and apparel company based in Baton Rouge, Louisiana and is founded, owned, operated and supported by former and current professional players.
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The Marucci World Series brings participating Founders' Club teams from across the world to South Louisiana every last week of July for a Home Run Derby, Fastest Man Race, and a competitive tournament crowning champions from 14-and-under teams to 17-and-under teams. The 2019 event brought in 114 teams and their families and friends from 20 different states, Canada, and South Korea.
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My task with Krewe de Rouge was to be an extension of Visit Baton Rouge to create tourism content for Louisiana's capital city. Twitter was the primary social channel I used as players and guests were instructed to follow #MarucciWS for tournament and tourism
information. All Tweets were sent from my personal Twitter account, @SamNapoli.
results
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156,763
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9,464
total media views
11,315
top tweets

24,366
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18,915
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16,392
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13,582
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louisiana words are hard
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