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Krewe de rouge x marucci sports

Marucci Sports is a baseball and softball product and apparel company based in Baton Rouge, Louisiana and is founded, owned, operated and supported by former and current professional players. 

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The Marucci World Series brings participating Founders' Club teams from across the world to South Louisiana every last week of July for a Home Run Derby, Fastest Man Race, and a competitive tournament crowning champions from 14-and-under teams to 17-and-under teams. The 2019 event brought in 114 teams and their families and friends from 20 different states, Canada, and South Korea.

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My task with Krewe de Rouge was to be an extension of Visit Baton Rouge to create tourism content for Louisiana's capital city. Twitter was the primary social channel I used as players and guests were instructed to follow #MarucciWS for tournament and tourism

information. All Tweets were sent from my personal Twitter account, @SamNapoli.

results

total impressions

156,763

total engagements

9,464

total media views

11,315

top tweets

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24,366

impressions

2.jpg

18,915

impressions

3.jpg

16,392

impressions

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13,582

impressions

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louisiana words are hard

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