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the ask

Create a craft beer brand identity that translates through packaging and experiential activations.

the brand

We all know man is dog's best friend, and friends don't let friends drink junk. Trust in your pup and sip on the finest beer to come out of Bayou Teche down in South Louisiana. Bayou Moon Brewing Co. takes the finest barley, hops and yeast, and brews them up with love, giving you southern hospitality in every sip. Celebrate the good times and good people of south Louisiana with Bayou Moon

Brewing Co.!

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Hounka, a loyal hound dog with stellar tracking and retrieving abilities that brings joy to friends and fear to foes. Think a direwolf, but Cajun. Celebrate the spirit of the Hounka Hound with our amber ale brewed with pale and caramel malts and German Perle hops. 

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Ain't no party like a hurricane party! In south Louisiana, we know the hard times that hurricane season brings, but we also know the resilience, teamwork, and pure love and support that shines throughout our communities when times are tough. Our Hurrication adds a fresh squeeze of grapefruit to a traditional hoppy IPA.

Hop in your pirogue and drift on down the Bayou Teche, shades on, retriever by your side, and an ice cold pilsner in your hand. Our Pirogue Pilsner is the perfect brew to sip on while you enjoy the outdoors. Refreshingly crisp and dry hopped with a distinct citrus aroma and bite.

When the 12th Night approaches, its time to break out the purple, green, and gold, stock up on brews, call up your friends, and Laissez les bons temps rouler! Mardi Gras season is the best time to sip on our Veiller Wheat Ale brewed up with the finest yeast while the wheat and malt body perfectly captures the beauty of a sea of beads thrown overhead. 

January 20th, 2019. The New Orleans Saints were Tchoupin' their way to Super Bowl 53 until referees suddenly had a lack of eyesight. Are we sour about it? You bet, and we're raising a pint to what could have been. Louisiana blackberries bring the tart for the perfect brew to drown your sorrows with.

Every first full weekend in April, you can find us at Kemper Williams Park for the Patterson Cypress Sawmill Festival, which honors Patterson's rich cypress industry history. Find our hop dominant IPA at the festival and around town throughout the month.

process

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experiential activations

key insights:

  • Increase in brand purchases results from brewery and tap room visits

  • Target audience would rather spend money on an experience than a product

opportunity:

Host brewery events that are fun for humans and dogs alike

bendy on the bayou

Make Tuesday your day to namaste at the Bayou Moon Tap Room! At Bendy on the Bayou, we keep our pints close and our puppies closer thanks to our friends at the Humane Society of Louisiana. Love your new, furry friend and want to take them home? You can! Every dog featured is available

for adoption.

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